Dec 2023 - Current

Available for new projects and opportunities

Mar 2023 - Dec 2023

• Substituted yoga classes at Astro.Gong.Yoga

• Obtained RYT-200 Certification

• Traveled abroad

Jul 2022 - Mar 2023

Partners: Walmart, Kroger, Target & Publix

• Took charge in lieu of the Senior Trade Marketing Manager by reviewing and testing samples of 17 large-format point-of-sale (POS) projects for the multi-million dollar sponsorship with Walmart during the 2023 F1 Austin Grand Prix.

• Oversaw monthly cooler bank orders, ranging from 20 to 30 with costs up to $5K per order, involving the creation of mock-ups, routing for cost approval, communication of order status and coordination of final deliveries between field teams and manufacturers.

• Collaborated on the conceptualization and development of POS materials with cross-functional departments, which includes obtaining estimates, determining production lead times, creating POS floor plans, developing project presentation decks, maintaining project trackers and briefing vendors and designers.

• Ensured quality control by reviewing physical samples, digital proofs and final deliverables, ascertaining that all POS items aligns with the company's brand and expectations.

Aug 2021 - Jul 2022

Client: Apple TV+

Accolades: Cannes Bronze Lion for Innovation in Branded Content 2022 & Cannes Bronze Lion for Use of Audio Platform 2022

• Collaboratively coordinated with cross-functional departments to define budget scopes up to $150K, allocated resources from a dynamic pool of 90 staff members, established timelines and managed a team up to 15 members for each campaign, including projects such as AppleTV+'s Swagger, WeCrashed, CODA's Award Season and Loot.

• Managed a team to create impactful social assets, boosting CODA's visibility during award season and securing 3x Academy Awards.

• Contributed to the agency's submission for CODA at Cannes by overseeing work, team collaboration and data entry, resulting in the attainment of 2x Bronze Lions at Cannes 2022.

• Demonstrated effective leadership by conducting weekly internal meetings to keep team members informed about material resources, project priorities, changes, and milestones, while taking ownership of RACI, Hot Sheets, and Project Trackers to meticulously oversee and ensure that all project assets met established deadlines.

Feb 2016 - Aug 2021

Clients: Yamaha Motor Corporation USA, Sage Hill School, Mothers Polishes Waxes Cleaners & Toyo Tires

Accolades: 1 Gold, 4 Silver & 8 Bronze Addy Awards for Strategic Concepts and Integrated Marketing Plans

• Oversaw budgets up to $100K, developed estimates, processed invoices, and created production plans and schedules, including anticipating and resolving potential conflicts and risks that could interfere with the project.

• Assessed team resources and bandwidth for 10 to 20 projects, sourcing web developers, designers, video editors, and production artists for digital, print and broadcasting advertisements.

• Acted as the primary contact for clients, managing access of up to 2.5K photoshoots assets per campaign.

• Proactively engaged in strategic negotiations, aligning estimates, timelines and deadlines as required.

• Developed best practices and operational strategies to enhance efficiency, productivity and overall quality.